Tata Salt wins the Hall of Fame award at the Economic Times Brand Equity Survey 2010
Mumbai: Tata Salt, the flagship edible salt brand of Tata Chemicals, has been awarded the prestigious Hall of Fame award in the Economic Times Brand Equity Survey 2010, conducted by Nielsen.
The Hall of Fame is a special category introduced this year — earmarking 10 years of the survey to honour the top 10 brands that have been consistent performers over the past 10 years.
Speaking on the achievement, Ashvini Hiran, chief operating officer, consumer products business, Tata Chemicals, said, “Tata Chemicals Pioneered the iodisation movement in India through Tata Salt over 25 years ago to eradicate disease like goitre, then one among the few key national health challenges. Over the years, we have remained focussed in enhancing the value to our consumers through continuously innovating in our product offerings. This honour is a heartening expression of the immense trust consumers have continued to repose in Tata Salt over the years. We are proud that Tata Salt is India’s most trusted and favourite salt.”
The ‘Desh Ka Namak’ is also ranked at number two position in the 'most trusted foods brand' category, after Britannia which is at the number one position this year.
The survey conducted by Nielsen interviewed 8,160 consumers across 13 cities in the north, south, east and west zones. Three hundred brands were evaluated on brand attributes of consistent and high level of quality, popularity, uniqueness, consideration and pride of usership.