Tata Salt was a recipient in the first FMCG Consumer Reaction Awards organised by the Indira Group of Institutes. This award has been conceived by the Indira Group of Institutes, overseen by Mr R L Bhatia. Twenty-eight awards were presented at a glittering ceremony held at Taj Lands on March 1, 2005.
The students of the Indira Group undertook an in-depth research in various categories of consumer products that the consumers use and need in their day-to-day life as a pattern of behaviour and consumer buying habits. A structured questionnaire was used on a sample of 5,000 consumers in Mumbai and Pune. The consumers were approached to define their preferences and buying habits. The age group ranged 16 to 56 years. The responses were then collated and reviewed by a team of specialists in market research.
The first FMCG Consumer Reaction Awards are unique as they are "the voice of the consumer" sharing the consumer's feelings and acceptance of a product, amidst the several competitive products that exist.
Said Mr Satish Sohoni, COO — FAB, Tata Chemicals, "The fact that the consumers singled out Tata Salt amongst the scores of FMCG brands, is a testimony of our continuing efforts to achieving consumer satisfaction. Consumer faith and loyalty has today brought about yet another accolade for us with the Consumer Reaction Award in the FMCG sector."