Tata Chemicals won the prestigious IABC Gold Quill Excellence Award in the communication management division. The IABC Gold Quill awards reward excellence in the communications industry by recognising the best across the globe.
The communication management division covers projects, programs and campaigns that are guided by a communication strategy. Entries are submitted by communications professionals from reputed organisations across the globe. Entrants demonstrate how their project applied a full range of planning and management skills, including research, analysis, strategy, tactical implementation and evaluation of outcomes.
The IABC Gold Quill Award is a global competition in which, communications professionals distinguish themselves, and the work of their teams, by becoming a part of the international best practices that these awards represent. These best practices also receive the highest level of professional acknowledgment within the business communication fraternity.
TCL won the Gold Quill Excellence trophy for its communication campaign 'It's All About her... Who is SHE?' under the employee / member communication category of the communications management division. Based on a comprehensive communication strategy that involved traditional and nontraditional modes (viz theatre) of communication, the campaign created mass awareness about the importance of safety, health and environment among employees, families and other stakeholders, across TCL locations.
Founded in 1970, The International Association of Business Communicators (IABC) provides a professional network of about 15,000 business communication professionals in over 80 countries.