Tata Chemicals' Food Additives SBU (FAB) recently launched its latest offering, 'TOPP Salt' for the international markets. TOPP Salt was formally launched in Le Meridian, Dubai, on May 30, 2005, by Mr Satish Sohoni, COO-FAB. The product was launched in keeping with the corporate theme of globalisation. The FAB SBU aims to make TOPP Salt a renowned international brand in the coming years. Initial consumer reviews from Dubai has been very encouraging.
A web site, www.toppsalt.com, was also launched on this occasion, targeting the Middle East consumers. This site provides not only product related information but also mouth-watering recipes and breathtaking wallpapers and screen savers. Also of interest on the website are the quizzes and puzzles designed and incorporated specially for kids.
TOPP Salt is available in two formats — Iodised and Super Refined (non-iodised), and in two SKU's — 750-gm canisters and 1000-gm brick pouches. TOPP Salt would subsequently be rolled out in other parts of Middle East and Far East Asia.