Tata Chemicals was adjudged as one of India’s strongest business brands and conferred with the ‘Business Superbrand’ status by Superbrands India, an independent brand arbiter, at a function held yesterday evening at The Ashok, New Delhi. This status was given to 74 of India’s most admired organisations. LK Advani, former deputy prime minister and leader of Opposition, was the chief guest for the function.
Speaking on the occasion, Kapil Mehan, executive vice president – crop nutrition and agri business, Tata Chemicals, said, “We are truly honoured to receive this prestigious ‘Business Superbrand’ recognition. It reiterates the exceptional brand performance of Tata Chemicals in the country and clearly indicates the value TCL holds in the minds of its diverse consumer base, viz, the homemakers, farmers and the industry segment that uses TCL products as raw material. This status is yet another source of inspiration to all of us at Tata Chemicals, and we shall constantly strive to set benchmarks with vision, innovation, competitiveness, sustenance and care at our core.”
Considered to be the Oscar of branding, the Superbrand status, which explores the history, development, and achievements of the strongest brands, is highly sought after by corporations in the 39 countries in which Superbrands operates.