Tata Chemicals Society for Rural Development (TCSRD) Leads Beach Cleaning Initiative on World Environment Day
Mithapur, Gujarat, 6 June 2025: In observance of World Environment Day 2025, Tata Chemicals Society for Rural Development (TCSRD) organized a large-scale beach cleaning initiative across key coastal locations in the Okhamandal block. Conducted in collaboration with the Gujarat Pollution Control Board (GPCB) and the Gujarat Environment Management Institute (GEMI), the campaign aimed to raise awareness and drive action towards “Ending Plastic Pollution Globally.
The initiative, launched on 22nd May 2025, culminated in a series of impactful beach cleaning drives at Dwarka Beach (Hathi Gate), Shivrajpur Beach, Beyt Dwarka Beach, and Mithapur Beach. The campaign saw enthusiastic participation from local volunteers, employees of Tata Chemicals Ltd, and representatives from Gram Panchayat/Nagar Palika, reflecting a strong community commitment to environmental stewardship.
Over the course of three days, 121 volunteers came together to support environmental conservation efforts through clean-up drives and awareness campaigns. Their activities included collecting and removing plastic and non-biodegradable waste, putting up banners, conducting educational sessions, and encouraging responsible waste management practices. These clean-up drives took place at Hathi Gate in Dwarka (16 volunteers, 40 volunteering hours), Shivrajpur Beach (44 volunteers, 110 hours), Beyt Dwarka Beach (11 volunteers, 16.5 hours), and Mithapur Beach (50 volunteers, 75 hours). In total, the initiative saw a contribution of 241.5 volunteering hours.
Rino Raj, Vice President and Site Head – Mithapur at Tata Chemicals, stated that "On the occasion of World Environment Day 2025, TCSRD reaffirmed its commitment to environmental stewardship through a series of beach cleaning drives conducted at Dwarka, Beyt Dwarka, Shivrajpur, and Mithapur. These activities engaged community members, volunteers, and youth to promote coastal cleanliness and environmental awareness.
As part of its broader biodiversity conservation efforts, TCSRD continues to implement impactful projects such as My Greening Hour—an ambitious initiative to plant one million trees in three years—alongside large-scale mangrove plantations in West Bengal, Gujarat and other coastal states. The Whale Shark Conservation Project, in collaboration with partners, remains a flagship effort to protect marine biodiversity through community-led conservation."
The campaign aimed to restore coastal ecosystems, support marine biodiversity, and promote sustainable community practices. Alongside clean-up drives, GPCB and GEMI officials led awareness sessions on water body cleanliness, waste segregation, and eco-friendly habits, supported by informative banners at each site. Beyond plastic removal, the initiative focused on rebuilding our connection with nature and encouraging responsible tourism.
About TCSRD
Established in 1980, the primary aim of Tata Chemicals Society for Rural Development (TCSRD) is to initiate and support community development programmes in and around regions where Tata Chemicals Limited facilities are located. Moreover, while each region is different in terms of geographic spread, subcultures and socio-economic requirements, TCSRD strives to protect, nurture and uplift the communities by adopting an integrated approach to development and designing region-specific need-based programmes.
Website: https://www.tcsrd.org/about-us/overview.html
About Tata Chemicals Ltd.
A part of over US$ 165 billion Tata Group, Tata Chemicals Limited, is a leading supplier of choice to Glass, Detergent, Industrial and Chemical sectors. The company has a strong position in the crop protection business through its subsidiary company, Rallis India Limited. Tata Chemicals has world class R&D facilities in Pune and Bangalore.
Website: https://www.tatachemicals.com/