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TATA Nx Zero Sugar awarded Ayush Kamal Ratna for India’s Best Natural Sweeteners

Mumbai, 4 August, 2018: TATA Nx Zero Sugar, made with 100% natural ingredients, was recognized with the prestigious “Ayush Kamal Ratna” Swadeshi National Award for India’s Best Natural Sweeteners by the Ministry of AYUSH at a function held in Goa today. The award was conferred on Tata Chemicals by the Union Minister for AYUSH, Shri Shripad Naik at a felicitation ceremony held in Goa.

Speaking on this occasion, Mr. Zarir Langrana, Executive Director, Tata Chemicals Ltd. said, “This award recognises our efforts to meet the emerging needs of consumers seeking to improve their health and nutrition levels through products rooted in nature and backed by science. Being recognized as the Best Natural Sweetener acknowledges TATA Nx Zero Sugar’s science backed innovation using natural products. TATA Nx has been designed to meet the nutritional needs of the new age Indian with a hectic lifestyle that demands a lot from the body to stay healthy.”

TATA Nx Zero Sugar is a 100% natural sweetener made from lactose, steviol gycosides (naturally occurring extracts from stevia leaves) and a fruit extract. A one of a kind, non-artificial sugar substitute, TATA Nx Zero Sugar has low glycaemic index (GI), which makes it an ideal sweetener for people who have been advised to reduce their sugar intake or avoid sugar, and for people who are calorie conscious. While lactose is all natural milk sugar comprising of glucose and galactose, stevia has been globally used as a natural sweetener for several decades. Stevia is 100% natural, with no calories, and is 300 times sweeter than sugar.

TATA Nx Zero Sugar is specially created for new age Indians and is 100% BIOEASY providing the next level of nutritional solutions for a healthy life. TATA Nx Zero Sugar is the first offering from the TATA Nx range of nutritional solutions that are specially offered for today’s health conscious generation. Obesity as a lifestyle disease is gripping our population. With over 65 million diabetes patients and another 30 million in the pre-diabetic stage, India is in the midst of a diabetes epidemic. Tata Nx Zero Sugar will support people who are overhauling their lifestyle and attempting to reduce their sugar intake through healthy alternatives to sugar.

With a promise of innovating healthier possibilities, TATA Nx is the next level of nutrition that will define a whole new way of living. TATA Nx Zero Sugar is available in modern trade stores in select cities and on Amazon.

About Tata Chemicals:
A part of the over US$ 100 billion Tata Group, Tata Chemicals Limited, is a global company with interests in businesses that focus on LIFE —Living, Industrial and Farm Essentials. The story of the company is about harnessing the fruits of science for goals that go beyond business. Through its Living Essentials portfolio the company has positively impacted the lives of millions of Indians. Tata Chemicals is the pioneer and market leader in India’s branded Iodised salt segment. Extending its portfolio from salt to other food essentials, TCL unveiled India’s first national brand of pulses, followed by a range of spices. Tata Chemicals has been rated as one of the top 10% in Business and Consumer brands across all industry and consumer brand categories in India by Superbrands™.

The company’s Industry Essentials product range provides key ingredients to some of the world’s largest manufacturers of glass, detergents and other industrial products. Tata Chemicals currently is the world’s third largest producer of soda ash with manufacturing facilities in Asia, Europe, Africa and North America. With its Farming Essentials portfolio the company through its subsidiary Rallis, has a strong position in the crop protection business. The Tata Chemicals Innovation Centre is home to world class R&D capabilities in the emerging areas of food sciences, nanotechnology and biotechnology.

For more information please contact:

R Nanda | Keya Muriya
Tata Chemicals Ltd.
Tel: +91 22 66657860 |+ 91 9819635036
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Vilas Bade | Jerry Angamali
Adfactors PR
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