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‘Salt Therapy’ from Tata Salt helps Delhiites battle ill-effects of air pollution

This unique initiative from Tata Salt uses therapeutic benefits of salt to address health issues caused by air pollution

Delhi, 9th January, 2020: Delhiites struggle against air pollution every winter, but this year, ‘Salt Therapy’ from Tata Salt will help battle the ill-effects of air pollution using the therapeutic benefits of salt. As per reports, Delhi’s air quality is reaching alarmingly toxic levels, causing or aggravating health problems such as allergies, asthma, chronic obstructive pulmonary disease (COPD) and bronchitis. Tata Salt, being a catalyst in building a healthy nation has gone a step ahead to reverse the effects of air pollution by installing ‘Salt Therapy’. Now, Delhiites can get respite from air pollution and protect themselves from the harmful effects at unique mobile ‘Salt Therapy’, which are set up at Hauz Khas, Janak Puri District centre, and other prominent locations in Dehi.

Salt Therapy, also called as Halo, is a completely natural, non-invasive and drug-free treatment for relieving symptoms caused by congestion, inflammation, and allergies of the respiratory system and skin. In halo, micronized dry salt is inhaled in a chamber that mimics a salt cave environment. Research has shown that halo has an anti-inflammatory effect and has a beneficial effect on the symptoms of bronchial asthma, bronchitis and COPD.

Dr. Nikhil Modi, Consultant, Department of Respiratory, Critical Care and Sleep medicine at Idraprastha Apollo Hospital, New Delhi, said, “Inhaling salt naturally open airways for easier breathing loosening the mucus so that it is more readily cleared, reducing infection risk and providing relief of symptoms. Studies have documented salt therapies have aided in improved respiratory function and improved immunological status in patients. This makes it especially beneficial for those who suffer from respiratory diseases. For people suffering from chronic respiratory conditions such as asthma, bronchitis, allergies and COPD, salt is a natural treatment option to consider. These conditions usually are brought on or aggravated by air pollution. The mobile ‘Salt Therapy’ provide people with a convenient option to fight the ill-effects of air pollution and prevent exacerbation of respiratory conditions. Salt has a lot of therapeutic benefits and can also be availed at home in many ways. Some of the most common are by inhaling the saline steam or gargling with salt water.”

The Salt therapy session generally lasts for about 45 minutes to an hour. During the session, one has to just sit back and relax in the chair and breathe normally. The tiny salt molecules penetrate deep into the lungs for far reaching and long lasting effects thus opening the airways for easier breathing.

Mr. Sagar Boke, Head, Marketing, Consumer Product Business, Tata Chemicals Ltd. said, “Air pollution is a serious issue not just in Delhi but also in neighbouring areas of the national capital. It affects individuals when they are outdoors as well as in their homes and offices. The ‘Salt Therapy’ initiative is in line with the brand philosophy, ‘Desh ki Sehat, Desh Ka Namak’, and offers a respite to Delhiites from the harmful effects of air pollution while reiterating the therapeutic benefits of salt.”

According to a survey by the State of Global Air Report 2019, air pollution is considered to be the fifth leading risk factor for mortality worldwide. It is believed to be deadlier than malnutrition, alcoholism and physical inactivity. Each year, more people die from air pollution-related diseases than from road traffic injuries or malaria.

About Tata Chemicals Ltd:
A part of the over US$ 110 billion Tata Group, Tata Chemicals Limited, is a global company with interests in businesses that focus on Basic Chemistry Products, Consumer and Specialty products. The story of the company is about harnessing the fruits of science for goals that go beyond business. Through its Consumer products portfolio the company has positively impacted the lives of millions of Indians. Tata Chemicals is the pioneer and market leader in India’s branded Iodised salt segment. Extending its portfolio from salt to other food essentials, TCL unveiled India’s first national brand of pulses, followed by a range of spices and nutrimixes. Tata Chemicals has been rated as one of the top 10% in Business and Consumer brands across all industry and consumer brand categories in India by Superbrands™. The company’s Basic Chemistry product range provides key ingredients to some of the world’s largest manufacturers of glass, detergents and other industrial products. Tata Chemicals currently is the world’s third largest producer of soda ash with manufacturing facilities in Asia, Europe, Africa and North America. With its Farming Essentials portfolio the company through its subsidiary Rallis, has a strong position in the crop protection business. The Tata Chemicals Innovation Centre is home to world class R&D capabilities in the emerging areas of food sciences, nanotechnology and biotechnology.