Press releases


Tata Salt awarded 'Superbrand' title

Tata Salt has been awarded the 'Superbrand' title in the FMCG brands category, in the much anticipated first list of winners of India's very first 'Oscars in Branding' - The Superbrands.

Superbrands India, an independent body comprising legendary advertising, marketing, research and media professionals mandated to recognise excellence in branding and promote the discipline of branding itself, has announced the winners, who have been identified to be the strongest brands in their respective categories and have been chosen from among over 700 short-listed consumer brands.

Said Satish Sohoni, COO, Food Additive Business, Tata Chemicals, "This title is based on the consumers' brand recall and satisfaction in its category and I think it is only fair to say that over a period we have sustained our brand leadership in a consistent manner. The title 'Superbrand' for Tata Salt is recognition of the team's continual efforts towards ensuring customer satisfaction."

The Brand Council evaluated over 700 consumer brands in the country under 98 different categories to identify the Indian Superbrands for the year. The Brand Council has doyens from the world of commerce and industry, advertising, marketing and media. Comprehensive research is undertaken to identify the brands in various categories and that offer the consumer significant emotional and / or physical advantages over its competitors, which (consciously or subconsciously) customers want, recognise and are willing to pay a premium for.

Said Prasad Menon, MD, Tata Chemicals, "It is indeed a matter of great pride that Tata Salt has been selected as a Superbrand. It only reiterates our growing commitment and sustained efforts as a company in providing value to its customers and stakeholders."

The winners were felicitated at a gala event held on September 29, 2004. The Superbrands Organisation has been tracking the branding phenomenon for the past 10 years. The criteria for selection of the winning consumer brands include perceived brand image plus the brands' mind share, goodwill, consumer loyalty, trust and emotional bonding.