Tata Chemicals rebrands global subsidiaries
Mumbai: Tata Chemicals, part of the $67.4-billion Tata group, today, announced a major rebranding initiative embracing its subsidiaries in the UK, the US and Kenya under the Tata Chemicals corporate brand. The Tata brand today is well recognised in these geographies and this move of creating a common global identity for Tata Chemicals is envisaged to strengthen the Tata Chemicals brand across the globe.
Following the operational integration across the subsidiaries, this move will open up opportunities for Tata Chemicals to be more customer-centric with a strong supply chain capability spanning four continents under a common corporate brand.
From April 1, 2011, onwards, the following corporate brand transition would be in effect:
Speaking on this change, R Mukundan, managing director, Tata Chemicals, said, “This transition demonstrates Tata Chemicals’ intention to build a strong and sustainable global Tata Chemicals brand. Tata Chemicals has manufacturing operations across four continents and will be working with a common mission of ‘Serving society through science’ to provide innovative products and services to various customer segments across the world. This signals an important milestone in the evolution of the Tata Chemicals brand, where close to 40 per cent of the current consolidated revenues come from outside India.”
DeLyle Bloomquist, president, global chemicals business, Tata Chemicals, added, “This move will result in convening a united organisation for our customers instead of representing the business as four different companies. We will now be able to more effectively leverage our businesses as one of the largest and the most geographically diverse producers of soda ash, sodium bi-carbonate and salt. This integration under a common brand lays down the strategic direction for the next growth phase for Tata Chemicals’ global chemicals business that will ensure a superior experience to our stakeholders across the world.”