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TCSRD organises Biodiversity Fair to promote awareness on pollinator conservation

4th edition of Biodiversity Fair being organised on 11th&12th January 2020

Mithapur, 11th January 2020: Tata Chemicals Society for Rural Development today inaugurated the 4th edition of its’ Biodiversity Fair in Mithapur based on the theme ‘Protecting our Pollinator’ that aims at promoting awareness on the importance of pollinator conservation. Mr. N. Kamath, Vice President (Manufacturing), Tata Chemical Ltd, Mithapur formally inaugurated the fair. Initiated in 2017, TCSRD organises this fair every year to promote biodiversity themes among the local community.

The pollinator conservation effort is of global relevance and it is even more relevant for Okhamandal region considering the farming community and the dependency of the local economy on agriculture. Almost 75% of the food crops - like vegetables, fruits, spices, nuts and oilseed that produce seeds and fruits we consume are influenced by pollinators.

Pollinators like honeybees, butterflies, moths, specific ants, birds and bats are some of the most important living creatures on earth. Their relationship with flowering plants has evolved over millions of years and has led to the procreation of a rich diversity of species vital for the survival of human beings.

Ms. Alka Talwar, Chief of CSR and Sustainability at Tata Chemicals, said, “The rapidly declining pollinator population and prevailing trends have sent alarm bells ringing around the globe as their loss is irreplaceable and would be disastrous for our planet. The only way out is to act fast to conserve our pollinators. This will have to include the promotion of pollinator-friendly practices, control on the spread of exotic alien weeds and its eradication, propagation and conservation of pollinator-friendly indigenous flora and protection as well as strengthening of ecosystems and wildlife habitats.”

Students and teachers from various local schools, employees and family members of Tata Chemicals Mithapur plant, as well as local people from the surrounding villages were witnessed participating in the two-day Biodiversity Fair. To spread the awareness of pollinator conservation, a competition—in the form of poster exhibition, protection models and PowerPoint presentations are also organised at the fair. The competition saw participation of over 175 volunteers, who pledged continuous support for such conservation awareness campaign in Okhamandal region.

About Tata Chemicals Ltd:
A part of the over US$ 110 billion Tata Group, Tata Chemicals Limited, is a global company with interests in businesses that focus on Basic Chemistry Products, Consumer and Specialty products. The story of the company is about harnessing the fruits of science for goals that go beyond business. Through its Consumer products portfolio, the company has positively impacted the lives of millions of Indians. Tata Chemicals is the pioneer and market leader in India’s branded Iodised salt segment. Extending its portfolio from salt to other food essentials, TCL unveiled India’s first national brand of pulses, followed by a range of spices and nutrimixes. Tata Chemicals has been rated as one of the top 10% in Business and Consumer brands across all industry and consumer brand categories in India by Superbrands™. The company’s Basic Chemistry product range provides key ingredients to some of the world’s largest manufacturers of glass, detergents and other industrial products. Tata Chemicals currently is the world’s third-largest producer of soda ash with manufacturing facilities in Asia, Europe, Africa and North America. With its Farming Essentials portfolio, the company through its subsidiary Rallis has a strong position in the crop protection business. The Tata Chemicals Innovation Centre is home to world class R&D capabilities in the emerging areas of food sciences, nanotechnology and biotechnology.