Consumer products

Tata Chemicals is the market leader in packaged salts in India with more than half the total market consuming Tata brands. The reason: Tata Salt and its fellow brands go far beyond taste to target health initiatives such as iodine deficiency and low sodium requirements.

Tata Salt has won accolades as India's most trusted food brand for several years. New brands I-Shakti and Tata Salt Lite are also creating waves in the market.

Iodised salt
Tata Salt, the flagship product of TCL's food-additives division, is the top-selling branded salt in India, with around 60-per cent share of the market. TCL's state-of-the-art production processes ensure that Tata Salt arrives in your kitchen and on your dining table untouched by human hand. The company is committed to providing a pure, proven, high-quality product. In fact, Tata Salt has been identified as a Superbrand from among 800 shortlisted brands.

Because of its purity and reliable quality, Tata Salt is the favoured choice of housewives, hotels and restaurants, and manufacturers of packaged snacks, colas and salted snacks. The company also recently launched its Topp Salt brand in the Middle East. Vacuum evaporated, super refined and iodine-enriched, Topp Salt has been introduced in Dubai, and will move on to Abu Dhabi and Sharjah to cover the entire United Arab Emirates. The company also plans a rollout in Oman, Kuwait, and Saudi Arabia.

Tata Salt Lite is a new low sodium salt launched by Tata Chemicals that has high health benefits. I-Shakti is another salt brand that has been well-received in the market.

Vacuum salt
The purity of TCL's vacuum salt makes it an effective replacement for solar salt in all applications. It is also the preferred brand for manufacturers of papad-khar.

Sodium bicarbonate
Sodium bicarbonate, or baking soda, is used as a 'raising agent' in a wide range of bakery products. TCL's refined baking soda offers improved texture in cakes, biscuits and a number of other confectionery products. Because of its superior quality, TCL's sodium bicarbonate is the product of choice for manufacturers of food-grade baking powder and self-raising flours.

Cooking soda
Tata Chemicals has launched a branded cooking soda sold in small, single-use sachets under the brand name Tata Samunder Cooking Soda. Cooking soda is an ingredient already familiar to Indian consumers but so far has only been available in an unbranded form and is purchased either loose or in unmarked plastic pouches. Tata Samunder Cooking Soda will create a more evolved and quality-conscious market for this product, in much the same way as Tata Salt did in the early 1980s.

Defined as a value for money offering, Samunder refined food grade soda bicarbonate (NaHCO3) is pure and unadulterated, and is the first branded food grade sachet cooking soda in the country.