Tata Salt Lite - The Lighter Side of Life

Tata Salt Lite is a low sodium salt from the Tata Salt brand franchise. It has been specially formulated to provide 15 per cent lower sodium than ordinary salt. It is generally accepted that lower sodium in diet assists in management of blood pressure.

The changing lifestyle of the Indian masses, especially changes in food habits and stressful working and living conditions, has led to an exponential increase of lifestyle diseases like diabetes, hypertension / high blood pressure which are also risk factors for heart diseases. In cases of high BP, several dietary restrictions are usually advised, more prominent among them being a restriction on intake of sodium in the diet.

Tata Salt Lite was launched to provide consumers who sought preventive measures to keep the blood pressure of family members under check, a convenient means of help in these stressful times. Within the first year of its launch, the brand is a market-leader in the low-sodium salt category.

In addition, Tata Salt Lite is refined and iodised. It is available in convenient 1kg food grade laminated packs to keep it free flowing and moisture free. It is now available in stores in most major cities.

Product characteristics:
	15 per cent Low Sodium Salt
	Iodised Salt – Iodine content over 15ppm
	Endorsed by the International Council for Control of Iodine Deficiency Disorders