A taste for
health
Tata Chemicals is the market leader in packaged salts in
India with more than half the total market consuming Tata
brands. The reason: Tata Salt and its fellow brands go far
beyond taste to target health initiatives such as iodine deficiency
and low sodium requirements.
Tata Salt has won accolades as India's most trusted food
brand for several years. New brands i-Shakti and Tata Salt
Lite are also creating waves in the market.
The company manufactures four varieties of salt: iodised
salt, crystalline salt, vacuum
salt and pure salt.
Iodised salt
Tata Salt, the outstanding offering in TCL's consumer products
basket, is a household name with top-of-the-mind brand recall
and a majority market share of the Indian branded iodised
salt market, way ahead of the nearest competitor. It has consistently
proved its mettle by being rated in the top 10 most trusted
brands in the survey conducted by The Economic Times,
India's largest financial newspaper. Tata Salt was named the
'No.1 Food Brand' among the most trusted food brands list.
The company also has an export brand Topp Salt in the Middle
East. Vacuum evaporated, super refined and iodine-enriched,
Topp Salt has been introduced in Dubai, and will move on to
Abu Dhabi and Sharjah to cover the entire United Arab Emirates.
Tata Chemicals has made a foray into the low sodium salt
category with its specialty product Tata Salt Lite, to provide
consumers with a new health option: salt that contains 15
per cent lower sodium than ordinary salt and is enriched with
iodine and potassium. The salt is specifically aimed at a
health–conscious segment of society that faces lifestyle
affecting diseases such as hypertension, heart disease, diabetes,
etc.
Crystalline salt
Samunder Crystal Salt is a refined, iodised, clean, white
crystal salt. It offers customers a purer and cleaner alternative
to the loose, unbranded crystalline salt widely available
in Indian markets.
Vacuum salt
Vacuum salt is edible common salt, manufactured by evaporating
sea brine in steam-heated vacuum evaporators. It can be dissolved
very quickly due to its fine crystalline structure and is
more freely available in salting-out processes. TCL's vacuum
salt is almost free from extraneous matter. Vacuum salt is
an excellent alternative to solar salt in all applications.
It can be used with advantage in many salting-out processes.
It can also be used for the manufacture of cattle-licks, papad-khar,
sal-ammoniac bars, iodised salt, etc.
Pure salt
Pure salt is almost pure sodium chloride and has all its inherent
properties. Although it is in a highly purified state, it
still contains traces of magnesium, which can absorb moisture
from the atmosphere and render the salt lumpy. It comes in
the form of small colourless crystals or a white granular
powder, free from visible contamination with clay, grit and
other extraneous adulterants and impurities. It is converted
to brine, which is then used to make caustic soda.
Pure salt finds application in industries, which need to
use it in a solid form. It is used in the manufacture of pharmaceuticals,
textiles, chemicals manufacturing and paper manufacturing.
It can also be used in the dairy industry after bacteriological
immunisation.
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