Tatas Swach water
The Times of India
December 06, 2009
A few years ago, the sight of four members of a family precariously
balanced on a two-wheeler on Indian roads, moved Ratan Tata
enough to come up with Nano, a peoples car.
This time around the chairman of Tata group is all set to
launch a water purifier. Tata is responding to the hardship
faced by thousands of people in India who are deprived of
clean drinking water (swach pani). The water purifier, which
is made of rice husk ash, was an initiative undertaken by
Tata Research Development and Design Centre, a subsidiary
of Tata Consultancy Services. The device has been developed
Initially, a part of corporate social responsibility, the
project now will be available for commercial use. Priced under
Rs 1,000, the water purifier doesnt require electricity.
This feature mostly appeals to the vast rural population that
faces power shortages. The water purifier makes brackish water
potable. Studies estimate that by 2020, more people will die
because of water-borne diseases than AIDS. Other Tata group
companies like Tata Chemicals and Titan Industries will be
involved with this project. Tata Chemicals will market the
purifier. For Tata, this could be the beginning of a long-term
interest in creating eco-friendly products.