Tata’s Topp iodised salt launched
Times of Oman — August
31, 2005
Muscat: Topp iodised salt, a product of Tata Chemicals
from India has been launched in the Sultanate of Oman.
Topp is manufactured by Tata Chemicals Limited, the pioneers
and market leaders of iodised salt in India, and comes with
the Tata assurance of purity and quality.
Manufactured in an advanced facility in India, Tata salt
is a household name with top-of-the-mind brand recall and
a 41 per cent share of the Indian branded iodised salt market,
way ahead of the nearest competitor.
“The respect and trust that Tata Salt holds in India
is proven by the fact that it has been rated among the top
10 most trusted brands in the survey conducted by The Economic
Times, India’s largest financial newspaper. Tata Salt
was named the ‘No.1 Food Brand’ in 2003,” say
officials of Tata.
Speaking at the launch on August 29 at the Sheraton Hotel,
Prasad Menon, managing director of Tata Chemicals Limited,
said: “We at Tata Chemicals are proud and honoured to
bring our product to the competitive and quality-conscious
market of the Sultanate, and we hope that our product finds
wholehearted acceptance here as it does in India.”
Topp is marketed in the West Asia region, including the United
Arab Emirates and Oman (and will be available in Bahrain and
Qatar shortly) by Tata West Asia FZE, a Tata Group company
based in Dubai.
Tata West Asia has appointed Naranjee Hirjee & Co. LLC
as its sole distributor for the Topp iodised salt in the Sultanate.
Naranjee Hirjee, a 100-year-old organisation, is one of the
leading FMCG distribution companies in Oman.
Topp iodised salt would complement many worldwide leading
brands, which are handled by the company.
Topp iodised salt is available in two formats — a smart
and convenient dispenser pack of 750gm and an economical refill
pack of 1kg. It is already available at all leading hyper/supermarkets
and other retail outlets.
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