Tata Salt Lite is one of the leading brand in Health and Happiness category
Mumbai, July 27, 2009

Tata Chemicals Limited emerged as one of the leading brand (4th with 37% votes) under Health and Happiness category in Complete Wellbeing magazine’s survey. Complete Wellbeing magazine recently commissioned a pioneering survey to identify the role of brands in the two most important pursuits of a consumer’s life—health and happiness. For the survey, respondents were asked to vote for brands they perceived as representing only health, only happiness, and finally, both health and happiness.

Speaking on the achievement Mr. Ashvini Hiran, Head, Consumer Products Business, Tata Chemicals said, “Tata Salt Lite has been launched in the Health and Wellness Segment for helping overall Blood pressure management. This is achieved through its unique low Sodium and potassium formulation. The brand has already acquired a leadership position in this niche category which has enormous potential to grow and work towards the health of India. It is heartening to note that it has made its visible impact in just second year of Pan India presence. Such recognitions encourage us to focus on providing innovative solutions and raise the bar always. ”

Together in all three categories, as many as 88 brands feature in the first 10 ranks —27 in the health only category, 15 in happiness only category and 46 in the health and happiness category. Head & Shoulers, Maggi, Lakme, Sundrop and Dettol is some other brands that have figured in the top of the health-and-happiness list.

The survey was conducted by leading global search company Synovate for Complete wellbeing magazine. The Complete Wellbeing Health and Happiness Brand Survey 2009 engaged respondents in the SEC A category from Delhi, Mumbai and Bengaluru—three cities that best represent urban India’s lifestyle choices.

About Complete Wellbeing
Complete Wellbeing is a health and lifestyle magazine based on the concept that individuals are not a sum of parts. In other words, the magazine explores hidden connections and interdependencies between our emotions, our relationships, and our health.

About Synovate
Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,000 staff across 62 countries.