Tata Chemicals launches India's first branded cooking soda
June 29, 2004

Tata Chemicals Limited, the pioneer and leader of branded iodised salt, added another 'first' to its name by offering the first branded cooking soda in the country with the launch of Tata Samunder Cooking Soda. Tata Samunder Cooking Soda bridges the need gap by offering a guaranteed Food Grade product, manufactured under strict quality control norms. Tata Chemicals hopes to create a more evolved and quality conscious market for this product, much the same way it did for Tata Salt in the early 1980's.

The new Tata Samunder Cooking Soda, with its pure formulations, promises to be a boon for cooking. It is ideal for usage as a cooking additive.

Announcing the launch of Tata Samunder Cooking Soda, Satish Sohoni, Chief Operating Officer, Food Additives Business, Tata Chemicals, said, "At Tata Chemicals it has been our endeavour to provide the best and the purest products to our consumers. Tata Samunder Cooking Soda is another step in that direction. Branded cooking soda will address the consumer needs for a guaranteed food grade product manufactured under strict quality control norms and free from any possibility of adulteration."

Tata Samunder Cooking Soda will be available in packs of 30 grams and 100 grams, which will be priced at Rs 2 and Rs 5 respectively. It is available nationally across cities like Mumbai, Delhi, Kolkata, Bangalore, Chennai, Pune, Nagpur and Hyderabad.