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Community
Tata Chemicals' corporate philosophy goes beyond social responsibility
to a passionate concern for the communities in which it operates.
Empowerment
In 1980, the company set up the Tata Chemicals Society for Rural Development (TCSRD), an organisation that works to empower and nurture rural populations in and around TCL's Indian facilities, and helps community members achieve self-sufficiency in natural resource management, livelihood support and the building of health and education infrastructure.
Local focus
Taking into account the diverse geographical spread and the individual subcultures, different agricultural, economic and development programmes have been implemented in the Indian cities of Mithapur, Babrala and Haldia. For instance, in Mithapur, local handicrafts have been given a boost through a branding exercise through the `Okhai' initiative that markets rural handicrafts and garments in retail stores and on the internet. In Babrala a programme to foster the local Karjobi embroidery has also shown significant impact. At Haldia, ponds are an integral part of the local ecology; TCL has taken up several programmes that foster better pond management techniques.
Community development
IIn Kenya, Tata Chemicals Magadi (TCM) is deeply involved in several areas of community welfare and development - health services through the company-suported Magadi Hospital, water supply, support for the local schools, adult education, livelihood opportunities, local infrastructure development, and so on. TCM is part of the Maasai Integrated Development Partnership Project (MIDPP), an umbrella body bringing together a number of stakeholders - NGOs, the Kenya government and the local community. MIDPP's main aim is to pool resources and hasten social development in Magadi division. TCM's corporate social responsibility programme has won the Kenya Institute of Management's Company of the Year Corporate Citizenship Awards six times over the last ten years. The programme has been recognised by the International Finance Corporation (IFC) as a model for business and community partnership.
Building links
In UK, Tata Chemicals Europe (formerly Brunner Mond) has built strong links with local schools and authorities and charities and is involved in programmes to support students, promote health, encourage community spirit and support local heritage. Employees have established their own charity, the Brunner Mond Employees Charitable Trust, which provides support to local causes in the mid-Cheshire area, such as local hospitals, hospices, churches, schools as well as Cub and Scout groups, junior sports teams and local retirement homes. The company is a major sponsor of the Lion Salt Works Trust, a local heritage project and of the Weaver Valley Initiative, part of the Mersey Basin Campaign.
At Lake Magadi, Kenya, the company focused on food and water supplement programmes, health and education, and skill upgradation.
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