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The
Tata group has consolidated its agri services
business under one roof. The business is operated
through group companies Tata Chemicals Tata
Kisan Kendras and Rallis Indias Farm Management
Services.
The
group has now integrated Rallis Farm Management
Services with Tata Chemicals Tata Kisan
Kendras with effect from February.
Tata
Chemicals has acquired the assets and employees
of Rallis Farm, which form part of its agri business
initiative. The Farm Management Services is a
small division of Rallis India.
Prasad
Menon, managing director of Tata Chemicals said,
The integration of Rallis Farm Management
enhances the companys association with farmers.
TKK
provides services right from the sowing stage
to post-harvest management and marketing of agricultural
produce. The Kisan Kendra project was a major
group initiative in the agri business.
The
command area of TKK covers Uttar Pradesh, Haryana
and Punjab. It has 316 centres and plans to increase
it 500 this year. The company is also looking
at alliances with other companies in agri-chemicals,
seeds among others.
Rallis
Farm Management centres are located at Uttar Pradesh,
Karnataka, Madhya Pradesh and Maharashtra to assist
farmers in improving their cultivation practices.
Tata
Chemicals is investing around Rs 250 crore towards
capital expenditure. Of which Rs 150 crore will
be invested at its fertiliser unit at Babrala
through de-bottlenecking.
The
company is awaiting approval from the government
towards debottlenecking its Babrala facility,
which would increase its capacity from 86,5000
tonne to 1.2 million tonne.
The
company is setting up a dense soda ash plant at
Mithapur with an investment of Rs 25 crore, which
would hike up its capacity by 600 tonne from the
current 800 tonne.
The
company, as part of its strategy to expand the
food additives business, is test marketing Samundar
cooking soda in Tamil Nadu. The attempt is to
brand the cooking soda market, similar to the
lines of salt.
Tata
Chemicals was the first company to brand salt
under Tata Salt. Tata Salt, which currently has
a market share of over 30 per cent in the edible
salt category, has also launched Samundar crystal
salt in the market
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