The Tata Group
 
reports
 
 
  "Tata Salt sales will double in three years"

 

The sales of Tata Salt, an offering of Tata Chemicals Ltd, is expected to double in the next three or four years, from the current level of Rs 160 crore, said Tata Chemicals vice president (sales and marketing) Kapil Mehan.

"We plan to increase the reach of our product. We are also looking at exports to south and west Asian countries in the near future," said Mr Mehan at a press conference held here on Tuesday.

Meanwhile, the company will also decide on the future course of action for its Samundar brand which is being test-marketed in five locations in Tamil Nadu. It is priced at Rs 5 per kg as against Rs 7.50 per kg for Tata Salt. It is considered an entry level product.

   
  also of interest
Desh ka namak — Tata Salt unveils new brand positioning
Tata Salt
media reports index
media reports archive
 
 
   
 
 
    
Legal disclaimer | Copyright © 2007 Tata Chemicals Ltd | This site is best viewed with a 800 x 600 monitor resolution