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The
decade-old fertiliser marketing arrangement between
Tata Chemicals and Rallis India is heading for
a split. Tata Chemicals, which sells branded urea
through the marketing outfits of Rallis, is set
to make its own arrangements for marketing.
Both
companies have informally agreed to discontinue
the arrangement, which comes up for renewal every
three years. The move, caused by the restructuring
initiatives in both Tata Group companies, will
be taken up by the respective boards for approval
shortly. Rallis, which has been the sole marketing
agency for Tata Chemicals, sells fertiliser products
worth Rs 325 crore mainly in Uttar Pradesh, Bihar
and certain parts of West Bengal, Punjab and Haryana.
A
Tata group spokesperson denied the development
by saying that no such decision has been taken.
Sources said officials from both companies have
been discussing the matter for the last few days
and they have agreed on a time span for separation.
An official announcement is expected shortly.
Industry
sources said the move would benefit both companies
since it streamlines the operations to a large
extent. Tata Chemicals, perhaps the only domestic
fertiliser company, which does not market directly,
can have better operational control. The company
produces around 8.5 lakh tonnes of urea at its
facility in Barbala, Uttar Pradesh.
It
originally tied up with Rallis due to the latter's
vast marketing network. It is not clear as to
how Tata Chemicals plans to do the urea marketing.
Industry sources said that it may tap the existing
dealers of Rallis. Fertiliser marketing is no
longer a major revenue earner for Rallis after
it stopped the marketing of imported fertiliser
products sometime last year.
In
addition to Tata Chemical's urea product, Rallis,
with its marketing network across the country,
used to market other products including di-ammonium
phosphate (DAP). Sources said that Rallis exited
from the marketing of imported fertiliser products
in an attempt to bring focus to its operations.
The
company has been reducing its exposure on other
imported products. It recently called off a seed
marketing arrangement with the US major Monsanto
Chemicals. Post-recast, Rallis will focus mainly
on pesticides and is diversifying into new-age
businesses such as biotechnology.
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