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Tata
Chemicals Limited, the pioneer and leader of branded
iodised salt, added another 'first' to its name
by offering the first branded cooking soda in
the country with the launch of Tata Samunder
Cooking
Soda. Tata Samunder Cooking Soda bridges the
need gap by offering a guaranteed Food Grade product,
manufactured under strict quality control norms.
Tata Chemicals hopes to create a more evolved
and quality conscious market for this product,
much the same way it did for Tata Salt in the
early 1980's.
The
new Tata Samunder Cooking Soda, with its pure
formulations, promises to be a boon for cooking.
It is ideal for usage as a cooking additive.
Announcing
the launch of Tata Samunder Cooking Soda, Satish
Sohoni, Chief Operating Officer, Food Additives
Business, Tata Chemicals, said, "At Tata
Chemicals it has been our endeavour to provide
the best and the purest products to our consumers.
Tata Samunder Cooking Soda is another step in
that direction. Branded cooking soda will address
the consumer needs for a guaranteed food grade
product manufactured under strict quality control
norms and free from any possibility of adulteration."
Tata
Samunder Cooking Soda will be available in packs
of 30 grams and 100 grams, which will be priced
at Rs 2 and Rs 5 respectively. It is available
nationally across cities like Mumbai, Delhi, Kolkata,
Bangalore, Chennai, Pune, Nagpur and Hyderabad.
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