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Tata
Salt: Making a difference
December 2002
Tata
Chemicals' new initiative, Desh Ko Arpan,
is committed to championing socially relevant
causes. The first phase of the programme will
benefit 12,000 underprivileged children across
India |
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Tata
Salt contributes to CRY
December 2002
Tata
Chemicals hosted a day of fun for 20 children
from the Lok Vikas Samajik Sansthan, Nashik,
one of the beneficiaries of the Desh Ko Arpan
programme |
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An
eco-friendly equation
November
2002
Tata
Chemicals' environmental health and safety
endeavours are testimony to the company's
commitment to and care for the wider communities
it operates in |
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Top
of the heap
September 2002
Tata
Salt toppled traditional favourites like Coca
Cola and Lux to step in at number four in
the Brand Equity survey of India's most trusted
brands. Kudos to the marketing team |
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Churning
quality
June 2002
A
turnaround gathering momentum, followed by
improving shareholder returns. If you thought
ends justify means, Tata Chemicals could prove
you otherwise |
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Tata
Salt builds bridges with partners
May 2002
Tata
Chemicals initiates new efforts to involve
and engage its business associates in marketing
and strategy processes to enhance the brand
muscle of Tata Salt |
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Shudh
Cement: Building strong foundations
February 2002
It
is a superior product offering from TCL, positioned
to provide customers with a trustworthy foundation
to all their construction projects |
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Driving
profitable growth
January 2002
Tata
Chemicals has established a strong foundation
for the future through a variety of initiatives,
the latest of which, Project Manthan, is designed
to make it a world-class company on the operational
side |
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Orissa
gets a taste of Tata Salt
December 2001
Tata
Chemicals is always looking to get closer
to its customers, and the Baliyatra offered
the company the perfect opportunity to introduce
the state's rural populace to the benefits
of Tata Salt |
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For
company and community
November
2001
Vivek
Talwar epitomises the commitment that Tata
Chemicals brings to its many initiatives aimed
at improving the lives of ordinary people.
In this interview, the senior manager, HR
administration and community development,
talks about his work and his passions |
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Finding
the right formula
October 2001
The challenges are many, but Prasad R Menon,
Tata Chemicals' managing director, is on track
with his plans to make the company stronger
— by focusing on its people, sharpening
its marketing perspective and driving it towards
performance-oriented results |
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The
greatest challenge is growth
August
2001
Twenty years with the Tata Group have not
dulled Kapil Mehan’s appetite for new
challenges or his ambition to do the best
job he can. An interview with the vice-president,
sales and marketing, of Tata Chemicals |
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Tata
Salt stays ahead
May
2001
Outstanding quality, an efficient distribution
network and first-mover advantage have seen
Tata Salt make light of increasing competition
to stay ahead of the pack in the branded,
iodised salt market |
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Winning
the water war
March
2001
Tata
Chemicals' efforts to overcome the drought
conditions in Mithapur, which at one time
threatened the very existence of the company,
bears testimony to the fortitude, faith
and innovation of its engineers. The company's
success in insulating its operations from
the vagaries of the monsoon is an example
of turning a drawback into an advantage
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Development
partnership with farmers
March
2000
Launched by Tata Chemicals in 1998, Tata Kisan
Kendras have enriched the lives of farmers
in 48,000 villages across Uttar Pradesh, Punjab
and Haryana through their educational and
training institutions |
