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"Each city is an archetype
rather than a prototype, an exaggerated example
from which to derive lessons for the typical,"
said American architect Robert Venturi. The cities
and towns that the Tatas have created around some
their industrial facilities reflect an originality
in conception and execution that reflects the
truth of Venturi's contention.
Mithapur and Babrala are unique
in their own ways, different from one another
in tone, tenor and character, but there is a similarity
of principle that underpins them mere functionality
has taken a backseat to a blending of the practical
and the aesthetic with the environment in which
these townships are rooted.
There is more to the environment
bit than the ground beneath and beyond where the
towns sit; there is what can be called the people
factor. They are tangible manifestations of a
commitment to employees that stretches much further
than any formal or mandated contract. They are
symbols of an all-encompassing relationship between
company and employee that incorporates workplace,
home and family. Just as importantly, they are
catalysts for the development of the regions and
the people surrounding their suburbs.
Tata Chemicals has created
two centres around its operations: Mithapur in
coastal Gujarat and Babrala in Uttar Pradesh.
Distinct in layout and geography, Mithapur and
Babrala serve the needs, and then some, of the
company's chemicals and fertilisers plants respectively.
The Mithapur story began in
1939, when the Tatas took over the Okha Salt Works.
Okhamandal, the region where Mithapur is situated,
was an undeveloped and desolate place where many
kingdoms and civilisations had thrived in the
past. Mithapur, privately owned by Tata Chemicals,
is part of the 5,398-acres of freehold land obtained
in the 1930s from the government of the erstwhile
princely state of Baroda.
The town square at Mithapur,
from where roads branch out in many directions,
is symbolic of the central place the company enjoys
in this community comprising employees and their
families, teachers and merchants. Spread across
663 acres of land, Mithapur enjoys the advantages
of urban infrastructure along with the beauty
of its idyllic surroundings.
A department within Tata Chemicals
takes care of Mithapur's administration. This
department is responsible for developing and maintaining
residential houses, schools, medical facilities,
public spaces and welfare and sports activities.
Mithapur has a high school, three primary schools,
two junior schools and one pre-school and together
they provide education to some 8,000 children
and employment to over 200 teachers.
A well-equipped hospital, a
mobile clinic, a family-planning unit and child-immunisation
centres look after the healthcare needs of company
employees as well as the people living in the
42 villages of Okhamandal. Other facilities include
a market with 300 shops, a hospital, cinema hall
and six parks. The town has an assortment of parks
and gardens to go with a 2-km-long beach and the
two lakes at its outskirts attract a variety of
migratory birds in the winter months.
Tata Chemicals operates all
the municipal services in the town, and delivers
an uninterrupted supply of electricity from its
captive co-generation power plant. The company
provides for the cultural and recreational needs
of the community through the libraries, clubs,
cinemas, playgrounds and public gardens it has
established. To cater to the diverse needs of
its staff and the local community, Tata Chemicals
supports a large number of social and cultural
institutions through grants.
Water is a precious commodity
in Mithapur, which falls in the drought-prone
Jamnagar district. Water is recycled back to a
flush-pumping station and used to nourish plants
and maintain gardens.
Fourteen hundred kilometres
to the north of Mithapur, in the midst of a densely
forested area, lies Babrala, developed in 1992
when Tata Chemicals' fertiliser plant was set
up here.
This settlement is home to
nearly 1,000 employees and their families. This,
too, is an urban dwelling in a rural setting.
Wide roads and a green environment characterise
the town layout. Tata Chemicals has provided plenty
of amenities in Babrala: spacious houses, a shopping
centre, a clubhouse, a library, and health and
sports facilities. The DAV Public School instructs
students in both English and Hindi.
Environment is a key
issue in Babrala and Mithapur, both of which are
ISO-14001 certified. The emphasis is on waste
reduction, proper garbage disposal and conservation
of natural resources. Environmental awareness
drives are held regularly and both towns have
a 'no plastics policy'.
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