|
Tata
Salt is the standout product of Tata Chemicals'
food-additives division, but there are other winners
in this pack
Iodised
salt
Tata Salt, the flagship product of TCL's food-additives
division, is the top-selling branded salt in India,
with around 41-per cent share of the market.
TCL's
state-of-the-art production processes ensure that
Tata Salt arrives in your kitchen and on your
dining table untouched by human hand. The company
is committed to providing a pure, proven, high-quality
product.
The
year saw Tata Salt being identified as a Superbrand
from among 800 shortlisted brands. Also, a survey
by India's leading financial daily, The Economic
Times, in 2003-04, rated Tata Salt as India's
most trusted brand. Both plaudits highlight the
immense trust that consumers repose in the product.
Because
of its purity and reliable quality, Tata Salt
is the favoured choice of housewives, hotels and
restaurants, and manufacturers of packaged snacks,
colas and salted snacks.
The company also recently launched
its Topp Salt brand in the Middle East. Vacuum
evaporated, super refined and iodine-enriched,
Topp Salt has been introduced in Dubai, and will
move on to Abu Dhabi and Sharjah to cover the
entire United Arab Emirates. The company also
plans a rollout in Oman, Kuwait, and Saudi Arabia.
Vacuum
salt
The purity of TCL's vacuum salt makes it an effective
replacement for solar salt in all applications.
It is also the preferred brand for manufacturers
of papad-khar.
Sodium
bicarbonate
Sodium bicarbonate, or baking soda, is used as
a 'raising agent' in a wide range of bakery products.
TCL's refined baking soda offers improved texture
in cakes, biscuits and a number of other confectionery
products.
Because
of its superior quality, TCL's sodium bicarbonate
is the product of choice for manufacturers of
food-grade baking powder and self-raising flours.
Cooking
soda
Tata
Chemicals has launched a branded cooking soda
sold in small, single-use sachets under the brand
name Tata Samunder Cooking Soda. Cooking soda
is an ingredient already familiar to Indian consumers
but so far has only been available in an unbranded
form and is purchased either loose or in unmarked
plastic pouches. Tata Samunder Cooking Soda will
create a more evolved and quality-conscious market
for this product, in much the same way as Tata
Salt did in the early 1980s.
Defined
as a value for money offering, Samunder refined
food grade soda bicarbonate (NaHCO3)
is pure and unadulterated, and is the first branded
food grade sachet cooking soda in the count
|
